Here’s a vintage sign used to convey a simple marketing message to the general public.
I’m sure it was posted everywhere so people could see it.
And anyone who saw the sign was certain about the advertiser’s offer …
“Drink Coca Cola in Bottles 5¢“
But let’s examine this a bit further to see why this was so effective at getting people to do what it suggested;
1. Simple Message
The advertiser made sure there wasn’t any confusion about what it wanted people to do after reading the sign.
2. Publicly Visible
I’m sure this sign appeared at every gas station, ball park, local delicatessen, newsstand, subway car … anywhere the public could be exposed to its message.
Part of that sign is the advertiser’s product logo, essentially making it part of the advertiser’s simple message.
All three elements in the ad, and future ones that followed, are what made Coca Cola into the global brand it is today.
But no matter how simple or memorable the message was, if it wasn’t visible where people were routinely throughout the day, it would have failed to get people to drink coca cola in bottles.
Coca Cola put an enormous effort into getting their message in front of people where they are routinely throughout the day.
So where can people be found most of the week in the 21st century?
They’re on Facebook at least 8 hours a month, in addition to spending time on other popular social networks.
Hey real estate pro, its time to get your weight up.
You need to be where your prospects are AND learn how to communicate effectively with different media in social networks they’re on.
Here are 5 must click links on how to get started in social media marketing so your simple marketing message can be seen by future customers and clients often.
Twitter is essentially the global news wire because of how quickly a 140 character message can travel around the globe. Just look at whose using it to get their message out. You’ve got professional athletes, celebrities, politicians and everyday people.
But here’s what makes Twitter the best megaphone on the Internet … journalist and news outlets use it throughout the day following a lot of different people whose path they cross covering the news beat.
Pinterest allows you to pin images to boards you create that people can see and follow. It’s the digital version of a scrapbook.
But this social network ain’t for old spinsters just sitting in front of their computer. This social network can drive traffic to your website or blog better than Facebook because the images are linked to the site it was found on.
And since real estate is all about pictures, brokers should be utilizing this social network more.
Started in 2011, Google Plus is the newest social network and is backed by the premiere search engine on the Internet.
While it contains all of the same social features people have come to expect, it actually has the best customer relations management tools built into its interface.
With every user profile indexed, you can identify prospects to engage and circle them into groups where you can monitor their activities and join the discussions that center around the media they share on the network.
I’m not surprised at how many people aren’t using LinkedIn, even after joining the network and entering their professional profile.
But they’re making a mistake by not taking advantage of the opportunities to engage like minded professionals to expand their sphere of influence and source for new leads.
It’s the one network you don’t have to focus on accumulating lots of followers to generate new business.
You can focus on building quality relationships built on reciprocity with a smaller, focused group of contacts there.
Facebook is the 800 pound gorilla in the world of social networks.
With over 1 billion active users, its reach and influence on the globe is unmatched by any social network in existence.
Because it boasts the broadest user demographic, it offers a way for your message to be seen just by being connected to others.
These guides will lay the foundation on how to get started on their social networks. Read each one and setup a user profile on the one you feel confident you can get started on.
Remember, Coca Cola was great at making and distributing bottles of Coke to drink but it had to learn how to reach their customers using different forms of media.
And if Coca Cola could do it 75 years ago then so can you in our digitally connected world.