Let’s face it, marketing is a chore.
And nobody understands that better than a real estate agent.
Each day you’ve got to have your name in front of every person that owns property in the locations you work.
On top of that, you also have to work offers into contracts and contracts into closed deals.
And that’s only after you’ve shown buyers properties they’re willing to make offers to purchase.
So it’s understood how marketing your unique value to prospects gets put off as busy work you fail to make a priority.
But today I’m putting you on the spot by insisting you take some time to focus on getting your personal media brand out to the public.
Doing so will encourage referrals once people know you really do exist.
And to get you started, here are 5 marketing links every real estate agent should click on.
- Plan How to Grow Your Business with Facebook
- Getting Started with Social Media: A Resource Guide
- Remarketing: How to Get Your Name in the New York Times
- Advertising on Websites Your Customers Visit
- How to Mail Your Marketing Message to the Person You Want to Read it
Now that I have your undivided attention, settle in for the next 2 hours and absorb the information contained in the links below.
Amy Porterfield delivers a no-nonsense guide on how to use the world’s largest social network to communicate your marketing message effectively.
In addition, she explains how to put your Facebook marketing plan together in 3 distinct phases while also explaining the tools and techniques to use in each phase to be effective.
With nearly a billion people with a Facebook page and over 500 million people using it daily for 40 minutes or more, its hard to ignore the benefits your real estate business could reap with this captive audience.
Social Media Examiner, the leading source on social media marketing, put together this definitive resource to introduce readers to each major social network.
It provides links to additional resources explaining what Facebook, Google/+, Twitter, YouTube, Pinterest, Tumblr, Blogging and Podcasting can do for your marketing efforts.
In addition, it also contains a link to the 2013 Social Media Marketing Industry Report, which contains additional information on how effective each social network was for marketers in the previous year.
This link isn’t to an article.
It is to one of the most remarkable online advertising opportunities for real estate agents eager to have their message in front of visitors to nytimes.com, cnn.com, huffingtonpost.com and other popular, highly trafficked websites on the Internet.
There’s an explainer video on its home page and once you view it, you’ll immediately begin contemplating how to get your personal media brand or high-profile listing in front of millions of people for a little over a dollar a day.
Imagine the impression you’ll make on prospective clients when you can point them to your ad on the New York Times.
In 2010, Smashing Magazine published one of the best articles on display advertising on websites using banner ads.
Using graphics to showcase their explanations makes this a guide you can use indefinitely since everything shared remains the industry standard to this day.
You’ll learn about ad size, ad placement, how you’ll be charged and more.
But more important than that, you’ll get a lesson on the best placement location on any website to expose your marketing message to its visitors.
Back in 2004, Entrepreneur magazine published a definitive, step-by-step guide on Direct Marketing with Mail.
It still remains the best go to resource for marketers getting started with direct mail marketing.
With the right message and presentation, your call to action could get your readers undivided attention through the mail where it doesn’t have to compete with distractions.
While it can be expensive at first to do, it immediately becomes cost-effective once your message moves your prospect to take the action you’re inviting them to.
Are you ready to act?
Decide now that you will.
Don’t let another work week invite more busy work into your day where you’ll end up ignoring the most important business function necessary for generating new opportunities.
Remember, marketing’s job is to communicate your unique value proposition message to the people you’re trying to reach.
In conclusion …
How have you been marketing? What were your experiences like after starting?
And if you’ve never tried to market yourself or your real estate business, what keeps you from doing it?
Let’s find out how we can make the information a real benefit to your business.
Join me in the comments to get this conversation started.