The Real Estate Business Planning Seminar held at The Douglaston Manor on February 11th 2014 played to a packed house, with many of our colleagues braving the cold to attend this free event.
And what was promised was certainly delivered by Harlan Kahn, our guest speaker for the event.
Harlan, a CPA at Paris Accounting Corp., provided materials and discussed specific issues unique to real estate brokers and sales persons when it comes to
- appropriate business expenditures for real estate practitioners
- best practice for keeping track of business mileage
- the right entity choice to operate your real estate business in
- and more!
Allowing attendees to ask questions during his presentation, Harlan provided clear, actionable steps to get their real estate businesses in order for 2014.
The next portion of our event was moderated by our fellow Realtist, Bruce Davis, who posed questions to our real estate broker panel about best business practices for achieving listing and sales goals.
The panelist were;
- David Lucas, Principal Broker at D Lucas Realty, LLC
- Trisha Ocona, Principal Broker at Real Estate Ocona, LLC
- Marco Gomez, Associate Broker at Keller Williams Realty Landmark II
- Michael Corley, Principal Broker at Corley Realty Group, Inc.
In addition to the questions presented by the moderator, the audience also participated to unearth business practices they could implement to achieve their goals for 2014.
Key takeaways from our panelist answers summed up what works for them;
David Lucas said …
It’s important to establish a clear understanding with clients, particularly buyers that hire you to help them find a home to purchase.
By requiring a written agreement that spells out compensation, how it’s earned and when its payable will limit any chance for misunderstandings and give you confidence to work hard for your buyer client.
Trisha Ocona said …
The most important thing you can do is demonstrate competence to your clients to instill confidence in your ability to aid them successfully in their real estate transaction.
And that confidence can best be achieved by educating them throughout the process.
Marco Gomez said …
Being consistent in your prospecting allows you the best chance of cultivating new listing leads from the neighborhood/market you want to build your real estate business in.
Using a service like Top Producer can help organize your prospecting workflow and automate your efforts so you won’t fail.
In addition, developing a close working relationship with a top listing agent in that same neighborhood/market will go a long way in achieving your business goals.
Michael Corley said …
Demonstrate your value to prospects long before they need you.
Agents can accomplish this by utilizing new media to convey their value in the experiences they share about the work they do for people with similar real estate needs.
Because their decision to hire someone will often come down to who they’re familiar with.
Make sure they know, like and trust you first and you won’t have to worry about your competition.
We’re grateful for our sponsors, vendors, hosts, panelists, invited guests, attendees and Realtist members, and can’t thank each of you enough for making this event the success it was.
We hope there were new business connections made, new alliances created and new business initiatives begun as a result.
Stay tuned for news about our event on May 20th 2014 … It’s promised to be better than this so make sure you reserve your space.
Just complete this form below and we’ll make sure you’re on the list!