I loved watching television in the 70’s as a kid.
It was how I saw what being a super hero was like in each action packed episode of my favorite show.
Helping someone in their hour of need might have influenced us kids so much that when we grew up, most of us chose occupations that had a heroic aspect in its work.
So if you are a
- Real Estate Agent
- Loan Officer
- Home Inspector
the work you do isn’t something you fell into by accident.
You rise to the occasion whenever your client needs your help when her real estate deal is in danger.
Without your knowledge, skill and experience, she couldn’t close without complication or incident.
More people should know about your super powers and heroic deeds you’ve done in real estate.
And inbound marketing can help get the word out … with a little help from your professional friends.
why you don’t use Inbound Marketing
The number 1 reason why so few real estate agents use inbound marketing is the idea they have to do it alone.
Brokers already feel they’re not putting enough time in farming the neighborhood they want to win listings in.
In their mind, for every property they have listed and buyer they’re showing homes to, it leaves less time to market directly to homeowners.
And as prevalent as that thinking is, they fail to realize how much it’s sabotaging their chance for any future listing opportunities.
Fact is, if people aren’t aware of what you do while they’re online, then all the great work you’ve done is already forgotten.
So all those letters, postcards and flyers you’re mailing aren’t being read by the people you’re trying to reach.
They stopped responding to traditional marketing a long time ago.
However they will …
- read an article shared online
- watch a video shared online
- re-share a picture they like online
- comment on a topic online
You just need to assemble a team to help build awareness online about the work you’re doing.
There’s no “I” in “TEAM”
You’re not the only real estate professional that’s eager to get the word out.
You can enlist the professionals you refer customers and clients to for help with your inbound marketing efforts.
And because your business aren’t mutually exclusive;
- the Loan Officer you refer customers to get pre-approved
- the Home Inspector your refer buyers to after an accepted offer
- the Attorney you refer a buyer or seller to represent
all have the same incentive as you.
Is there enough content about the buyer and seller’s journey to close a sale on a property you listed?
Of course there is.
Every professional involved in the sale has a story about their role in the process and how they overcame challenges that nearly prevented a closing from taking place.
The only challenge you have now is how will you use those stories to build awareness about you and your team online?
the right tools, tactics and strategies
We wanted our members to get expert guidance on Inbound Marketing so they can realize its benefits in their businesses.
So we reached out to Tierra Wilson and she gave an incredible presentation on why every real estate professional should be using Inbound Marketing to reach new clients and customers.
She outlined the tools, strategies and tactics needed to get started and our members left ready put her recommendations to work.
If you read our members experience using inbound marketing, you would see Tierra’s suggestions at work.
To learn how to put her best recommendations to work in your business, just complete the form below to download a free copy of her ebook.