Justin Beiber is a household name with millions of fans.
But you’re probably thinking his celebrity came after signing a record deal and going platinum on his first album.
A safe assumption if we were still living in a world without the Internet.
Instead, he earned millions of fans by posting videos of him singing and playing the guitar at the tender age of 12.
Visitors who discovered his YouTube page wound up subscribing to get updates whenever he posted a new video.
And when he did, his fans liked, commented and shared it with everyone they were connected to online.
So how did Angelo Gionis use Content Marketing to reach Brokers and Agents?
He joined the social web
By setting up his profile page in our member directory, he’s made himself accessible to the public searching the web for agents and brokers to work with.
Given how much traffic the website has seen in the last 90 days, Angelo’s profile saw visitors show up and share his story with others.
Contrary to popular belief, websites don’t need a lot of traffic to be successful.
They need the right people visiting the site to consume the information it publishes.
So when a website publishes content intended for a specific audience it hopes to reach, it’s primary goal is to convert visitors into subscribers that want updates each time new articles are published.
And in this case, Angelo wanted to use content marketing to reach agents and brokers working with first time home buyers in Queens, Nassau and Suffolk counties.
From March 5th to June 4th,
- 528 people visited the website
- Spent 4 minutes on average reading the site’s content
- Read nearly 3 pages per visit
In addition, the website converts at least 5 visitors a month to subscribe to our THE STREET newsletter, bringing our total to 147 since launching January 29th 2014.
Not bad for a website whose publisher doesn’t spend any money advertising to promote online to people to visit.
But there’s more to this story.
Let’s drill down a bit more and see how Angelo benefits.
Where we’re Liked
If you examine the graphic above, it shows we’re extremely popular on Facebook.
With more than 90% of media shares made on its social network, Facebook has proven valuable to reach real estate professionals interested in the information we publish.
Exposing our content more on Twitter, Linkedin and Google+ will broaden its audience and introduce it to larger networks of real estate professionals online.
10 most popular pages visited
Judging from the information below, Angelo’s member page hit the top ten most visited pages on the website.
While the number of visits appears low, its only because his page was published 3 weeks ago from the date of this article.
Had it been published at the beginning of the 90 day period measured, it could easily had seen 100+ people visit his page, where they could read his story, visit his social profiles and even send him message telling him what they are working on and how he can help.
So how does Angelo benefit from content marketing?
If Angelo decided he wanted to expand his business in Astoria, he could re-write his bio to talk about the loans he arranged for families in that neighborhood.
And to compliment that effort, he could write the following articles to publish on queensrealtist.com;
- 10 Highest Closed Sales in Astoria, Queens in 2013
- What a monthly mortgage payment would be if you purchased (address of property on market in Astoria)
- How (agent he worked with) closed the sale at (address of property in Astoria) with (name of Angelo’s mortgage company)
If his target audience is agents and brokers working with first time homebuyers in the Astoria neighborhood of Queens , writing the suggested articles and sharing it online will have the right visitors reading his articles and finding his author box with a call to action at the end.
He could also add;
- a link to send an email
- a link to his website to complete a lead form
- promote special loan programs
- invite readers to special events … and more
Between the author box and his member profile page, Angelo has the content marketing building blocks for an online lead generation machine that has reach and distribution most mortgage websites can’t match.
Now maybe he can’t sing like Justin Bieber, but he could easily dominate the local mortgage market in Astoria using our publishing platform, Email Newsletter and social media promotion tools … all the tools needed for a content marketing program.
Will Angelo be the only star rising at NYRP?
I hope not because our audience is growing and eager to get every new edition of THE STREET, as well as read past articles.
Get started on your member profile if you haven’t already.
And if you’re not a member yet but want to put our web presence to work for you, then click here to learn how to join us our organization and become a member.