Silicon Valley has managed to alter the landscape of entire service based industries.
Need a cab? There’s an app for that. Need a room while on vacation? There’s an App for that. Need a mortgage pre-approval? There’s an app for that.
Rob Hahn explains why Realtors need to take Silicone Valley’s threat more seriously and why brokers and agents need to cling a lot less to the Realtor brand.
Because the real estate industry finds itself in the cross hairs of savvy tech investors, agents should use personal branding to overcome this disadvantage.
Email has always had that power to communicate better than Facebook, Twitter, Linkedin and Google +.
But when readers ONLY get one kind of message from you, you wind up getting blocked and reported as a spammer.
Peter Gasca shows you how the only thing dying in your marketing are your email messages and why you need a better strategy.
Real estate professionals are always busy. We always have something we’re doing (or so it seems). But are we getting anything done? And if we are, was it worth it?
Or worse yet … are we fooling ourselves in thinking we’re getting anything done at all.
Sonia Simone exposes the problem I and other well-meaning people have and why getting real about the work you’re doing and what you want out of it is how you get things done.
The Big Deal: CitiHabitats and AptsandLofts Merge
CitiHabitats and AptsandLofts decided they needed to merge if they wanted to survive and thrive in New York City’s rough and tumble real estate markets.
They see Brookyn and Queens as the next areas of growth. But to win market share they need to compete against the fastest growing residential broker in town. Compass.
Read Joe Anuta‘s column in Crains New York and learn why big data and mobile apps are already putting small brokerages out of business.